Trishna’s inspiration for a new take on men’s fashion sparked from a personal touchpoint - her husband’s repetitive wardrobe of black tees and blue jeans. As a seasoned branding and marketing expert, she saw this "daily uniformity" not just as a personal challenge but as a widespread opportunity for innovation. It was this blend of personal insight and professional expertise that led her to seek a transformative approach to menswear. Enter Siddharth, a third-generation entrepreneur with an ingrained expertise in menswear. Having grown up around fabrics and tailoring, he brought a deep understanding of what makes garments work - not just in the workshop, but on the streets and in the offices where they are worn. 

Together, they founded a brand committed to elevating everyday men’s attire. They focused on merging style with comfort and durability, ensuring each shirt crafted under their brand wasn’t just a piece of clothing, but a lifestyle enhancement. Accessible yet refined, their designs cater to those who seek both elegance and practicality in their daily wear. Their joint effort has not only filled a market need but has also set new benchmarks in the industry, emphasizing that fashion should enhance one’s lifestyle, not complicate it. Their brand is an invitation for every man to embrace the confidence that comes with wearing a well-fitted, thoughtfully designed shirt, perfectly suited for modern life.